Monday, February 25, 2008

PHP website optimization

Could anyone give me answer to the question why do we optimize websites?? I found website optimization and SEO interlinked. Even though your website has excellent look and feel, your website is not found and as a result you loose your customers. So where lies the flaws??

I am sharing my personal experience with you. I have been into search engine optimization from 2006 and got chance to optimize lots of websites. I started up with static, in-house company's project and today I have slew of in-house, on-site and offshore clients' projects; static as well as dynamic.

By optimizing a website you sharpen its edges so that it can effectively serve its visitors, search engines and professionals who are developing and maintaining your website. I believe, websites are for promoting services, products or just for information. So, have a checkpoint to know whether your website works?? I mean is your website driving traffic. Only, when there are visitors then there will be sale. To have good website traffic your website should be listed in SERPs for the work you are promoting. This will check how efficiently your website works. Target right keywords and market area.

Website optimization and SEO techniques will ensure to generate highest possible conversion rate from visitors and sales.

Coming to dynamic websites, the benefits of dynamic websites out-weighs the problematic areas. Ethical SEO and ROI is essential for creating brand awareness. Now coming to dynamic website optmization for Google, it is really a hard not to crack. Your website may end up without ranking if you make hasty move. So make strategies!! Dynamic websites like e-commerce and portal websites have lacs of URLs and hardly are indexed by Google. Since, the pages are generated dynamically or on-fly - the dynamic URLs have characters like ?=! in URL encoded, as suggested by SEO experts by reducing these characters from the URL your ranking is pushed forward. Really, fruitful but only to certain degree. Next, I can to know about URL re-writing to remove the URL-encoded variables that were generated by scripting languages that dynamically append links with session id variable to keep state with visitors blocking cookies. The session id is long and unique each time google comes to the page. URL re-writing provided amazing results, all dynamic pages getting indexed.

PHP programmers need to turn-off the link appendage, PHP.ini file, this will instruct server to turn off session.use_trans_sid and turn on session.use_only_cookies. In case you do not access to PHP.ini file you can turn-off link appendage by writing an .HTACCESS file and adding "php_flag session.use_trans_sid Off" and "php_flag session.use_only_cookies On". I have not used but I am sure other technologies must be using similar logic for allowing and disallowing session ids and cookies files.

I am sure this will help you to improve your website visitors and generate business leads and sales and also maximize your profit.

3 comments:

Saif said...

When we talk about website optimization foremost thought strikes to my mind is speed and performance.
You should also add about the speed of loading and low overhead for a dynamic web page.

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sneha said...

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