Wednesday, December 26, 2007

Effective B2B Marketing Strategies

B2B is exchange of information, product or services between businesses, Business to Business. According to figures published in 2000, B2B exceeds e-tailing by 10 to 1and is expected to have a compound annual growth of 41% in next few years. Its strategies and models are still evolving and changing. Business To Business (B2B) is electronics online commerce between businesses.

Business to business online commerce is liked by all businesses and those doing b2b commerce. The expanding B2B online commerce is going to be very big and really it is difficult to estimate any size of it. It is not easy to nail precise market size figure of B2B business. Talking about B2B companies, there are basically 2 types of B2B companies: vertical and horizontal.
Vertical B2B companies work within an industry vertical to make money from advertising on specific sites that are specialized in different sectors. These industries may earn from e-commerce websites they host on their server in form of transaction fees. Largest vertical B2B companies include Internet Capital Group, VerticalNet (Nasdaq). Horizontal B2B companies follow different procedure and operate at different levels across slew of industry verticals. Apart from other product services, core concentrated industry include IT and software related services. You need to create efficient market and streamline business, supply and demand should be continuous that will create better price market.

If you really posses marketing skills then you can draw niche business solutions, you need to integrate effectively scattered market elements. Create a competitive advantage, long term relationship with your customers, integrating all the resources and monitoring the pricing strategies. Know your business to proceed on B2B marketing pathway, best fit of B2B into your business will bring you closer to success strategies. Marketing to business is becoming more viable in comparison to marketing to consumers (B2C). Proper mixing and use of tools and pricing strategies will help integrate marketing with sales. Effective B2B marketing involves clinching over sales elements and marketing elements together.

For nay kind of B2B e-commerce website solutions, shopping cart solutions, you can contact us, B2B Companies in India

1 comment:

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